Your club. Your can - Hansa fans can help design 28 BLACK fan editions
F.C. Hansa Rostock and 28 BLACK are joining forces and will soon be launching a fan edition of the energy drink, whose design idea can be co-developed by the fans.
Whether young or old, who doesn't love having their own advent calendar in the run-up to Christmas? Opening doors for 24 days and discovering surprises is simply a must at this time of year. If you also want to stock up on a portion of extra energy for the Advent season, the 28 BLACK energy drink is just the thing for you, because the 28 BLACK Advent calendar is now available again.
The energy drink brand 28 BLACK is expanding its commitment to Veolia Towers Hamburg ahead of the start of the 2022/23 season and is becoming the main sponsor. The energy drink logo will now adorn the jersey in all national and international competitions as well as the center circle of the pitch for at least three years.
After having to forego personal promotions for a long time due to Corona, Energy Drink 28 BLACK is now starting its tasting tour by bike again. 19 cities across Germany are on the route, which leads directly to the city and scene hotspots in the respective cities.
New main sponsor: Viktoria Berlin expands partnership with 28 BLACK
In the last third division season, the sky blues were able to welcome the energy drink brand 28 BLACK from Splendid Drinks as a new sponsor. The partnership between 28 BLACK and Viktoria Berlin included, among other things, a presence on the back of the professional team's jerseys. 28 BLACK and Viktoria Berlin are now extending the partnership for the next three years until June 2025. 28 BLACK will be the main sponsor of the sky blues in the future.
"28 BLACK - The Energy Drink": Splendid Drinks AG becomes new sleeve partner of SV 98
In the upcoming 2022/23 season, SV Darmstadt 98 will have a new sleeve partner: Splendid Drinks AG will adorn the left sleeve of the Lilien jerseys with the logo of the brand "28 BLACK - The Energy Drink". SV 98 entered into a long-term cooperation with the Luxembourg company, which was agreed with the contract starting in July 2022 for an initial period of three years until June 2025.
Power for the new season! 28 BLACK becomes exclusive partner of the Hamburg Sea Devils
The Energy to win! The Hamburg Sea Devils and 28 BLACK have signed a cooperation agreement. The energy drink from the Splendid Drinks AG group of companies will be the exclusive partner of the Hamburg Sea Devils and will therefore be present every match day.
Splendid Drinks becomes the new main and jersey partner of F.C. Hansa Rostock with 28 BLACK
In future, the professional team of F.C. Hansa Rostock will wear the lettering 28 BLACK on their chest - a brand of the Luxembourg-based Splendid Drinks AG. The existing partnership with the beverage wholesaler will thus be expanded and significantly extended: a long-term collaboration for an initial period of three years has been agreed with the new main and jersey partner.
28 BLACK Açaí Zero is the solution for anyone who doesn't want to miss out on the unmistakable fruity taste and energy kick of 28 BLACK Açaí, but wants to avoid calories and sugar. The sugar-free Açaí variant with only 3 kcal/100ml is, like the original, enriched with vitamins, contains no taurine, is gluten and lactose free and has been awarded the V-Label. This makes the new variety a perfect fit for a vegan diet and increasingly health-oriented consumer behavior.
28 BLACK becomes a partner of the European League of Football
The European League of Football is starting the 2022 season with fresh energy. Then it's time for no game day without 28 BLACK! The energy drink, which is part of the Splendid Drinks AG group of companies based in Luxembourg, is the league's biggest partner alongside CHIO. The collaboration is long-term and was initially agreed to last until the end of the 2025 season.
28 BLACK has decided to enter into an e-sports partnership with the German e-sports organization Unicorns of Love (UOL). UOL, which has its headquarters in the RCADIA Gaming House in Hamburg, is internationally successful with 7 teams in 6 titles such as League of Legends, Valorant and SimRacing. The unicorns, who are taking part in the Amazon European Masters for the first time, have just successfully mastered the play-in phase of the Amazon European Masters Spring 2022 and reached the main event of the competition undefeated.
28 BLACK becomes main sponsor of Austria Klagenfurt
This connection is full of energy! 28 BLACK, a premium partner since the start of the championship round, will be the new main sponsor of SK Austria Klagenfurt at the start of the 2022/23 Bundesliga season. The lettering of the energy drink, which belongs to the corporate group of Splendid Drinks AG with headquarters in Luxembourg, will thus move from the back to the chest of the violets' jersey. The contract initially runs until 2025.
At the same time as the Corona restrictions were relaxed, 28 BLACK decided to forge partnerships in the sports sector. The basketball Bundesliga club Hamburg Towers, the third division club FC Viktoria 1889 Berlin and SK Austria Klagenfurt, who play in the Austrian Bundesliga, are the three clubs with which 28 BLACK can well imagine working together in the future.
Trendy hairdressers, barber shops, tattoo studios and trendy sports facilities such as climbing halls, bowling centers or laser tag arenas - these are the touchpoints at which 28 BLACK is currently presenting itself. Developed as an independent campaign, 28 BLACK will be distributed to selected target groups in a targeted manner and without wastage during two promotional periods.
For 28 BLACK fans, the daily opening of Advent calendar doors has become a pre-Christmas ritual for many years, which can also be celebrated with great enthusiasm in 2021.
28 BLACK relies on touchpoint sampling in Corona times
In times of Corona, many tried and tested marketing measures such as personal-supported promotions are only possible to a very limited extent. In order to remain in direct contact with consumers despite all the restrictions, 28 BLACK has decided to use touchpoint sampling at hairdressers and barber shops.
28 BLACK fulfills gamer wishes: PlayStation®5 to win
Highly sought after, but not available anywhere - we're talking about the PlayStation®5. The console is still sold out almost everywhere and the waiting time is correspondingly long. However, if you don't want to wait any longer in the run on the currently rare console, you have the opportunity to try your luck at 28 BLACK.
In November last year, 28 BLACK had already distributed more than 50,000 cans of its energy drink to people who work night shifts or shift work. From February to April, everyone who works in medical facilities and has to do overtime, on call or night shifts has the chance to collect an energy bonus from 28 BLACK.
At 28 BLACK we are looking forward to winter as well as the launch of the new varieties 28 BLACK Lime Mint and 28 BLACK Blood Orange and have therefore brought both together in the current competition “Keep on Boarding”.
28 BLACK official partner of new live sitcom “Marc & Friends”
The first live sitcom on TWITCH.TV - Marc & Friends - will start on December 12th, 2020. The format, hosted by Marc Gebauer, provides entertaining entertainment with guests from the influencer and YouTube industry, funny interactions and exciting challenges. Also present in Marc's stylish home is the energy drink 28 BLACK, which ensures that neither the host nor his guests run out of energy and cool sayings.
Nobody has seen him yet, but everyone is still waiting for him: Santa, the man who is responsible for Christmas presents. And so that the wait until Christmas Eve doesn't become too much of a test of patience, the energy drink 28 BLACK is now starting its Advent calendar competition.
Following the successful launch of 28 BLACK Hemp this year, the energy drink is focusing on citrus fruits with the line extensions 28 BLACK Lime Mint and 28 BLACK Blood Orange for 2021.
The energy drink 28 BLACK is launching a new sampling campaign. Under the theme “Energy for the night shift”, more than 50,000 cans of 28 BLACK will be distributed to people who work night shifts in November. The focus of the Germany-wide campaign is on hospitals and manufacturing companies that work shifts.
The days are getting shorter, the weather is getting worse and faces are getting longer – in short, the autumn blues are looming. But since this week, 28 BLACK has given us the opportunity to do something about it.
28 BLACK successful at the German Design Award 2021
28 BLACK Hemp is convincing - and not just in terms of taste. For its outstanding design quality, the 28 BLACK Hemp tin was awarded a Special Mention in the Excellent Communications Design - Packaging category at the German Design Award.
It's that time again: 28 BLACK launches Advent Calendar 2020
Since Christmas always comes sooner than you think, now is the right time to prepare for the Christmas season. The new vegan 28 BLACK Advent calendar is absolutely useful for this, as it is not only a timepiece for Christmas, but has also become a stylish gift item.
The energy drink 28 BLACK will be launching its limited edition 28 BLACK Blood Orange in a Halloween design in September. The new variety - scary and only available on the shelves for a short time - is vegan, taurine-, lactose- and gluten-free and of course contains the energy needed to party hard on Halloween.
Despite the increasing lifting of travel warnings, many Germans have decided not to travel this year but to spend their holidays at home. Even if this is unusual for many, a staycation or holiday in the Damascus has its advantages: no packing, no traffic jams, no delays, no fighting for a lounger by the pool. If you then have a lounger with the energy drink 28 BLACK and a matching 28 BLACK cocktail, you can also enjoy the summer at home.
In line with the general easing of Corona measures, 28 BLACK is continuing its roadshow through Germany. After the promotional campaign launched in February focused on office parks and co-working spaces, the campaign will now stop in ten more cities in the summer and - taking all hygiene regulations into account - sample in the city centers.
Type advice at 28 BLACK - makeshift mask #eyesmile included
What type of person am I? Anyone who has already found an answer to this question - at least when it comes to the fruity varieties of 28 BLACK - knows exactly which day they should take part in the energy drink's new competition: Mondays, when it says "Black is beautiful", Wednesdays, when it's all about "taste and a good figure" or Fridays, when "hemp steam in all trades" is in demand. Anyone who hasn't found their personal style yet or is looking for a change of style can try their luck on any of the three competition days.
The energy drink 28 BLACK, which has had the official V-Label since 2019, will be presented to visitors to all VeggieWorlds in Germany this year. Europe's largest trade fair series for the vegan lifestyle is the ideal meeting place to convince veggie fans and those who want to become one that a vegan or vegetarian lifestyle does not mean that you have to forego enjoyment and pleasure.
The energy drink 28 BLACK, which has had the official V-Label since 2019, will be presented to visitors to all VeggieWorlds in Germany this year. Europe's largest trade fair series for the vegan lifestyle is the ideal meeting place to convince veggie fans and those who want to become one that a vegan or vegetarian lifestyle does not mean that you have to forego enjoyment and pleasure.
28 BLACK is promoting its product range, especially its newest member 28 BLACK Hemp, with an extensive roadshow through the country. The 28 BLACK team is now on the road again and will be informing customers about the new product and handing out free samples in numerous cities across Germany until November.
28 BLACK expands product range for the catering industry with Classic Zero variant
The energy drink 28 BLACK has now launched the Classic Zero variant exclusively for the catering trade. 28 BLACK Classic Zero is aimed at consumers who want to do without sugar but not without taste.
American football fans are eagerly awaiting the most popular sporting event in the USA: the Super Bowl. The 54th final of the National Football League championship, which will be broadcast here on the night of February 2nd to 3rd, is one of the world's largest individual sporting events and has achieved cult status in the USA.
Han(f) im Glück – Campaign launch for 28 BLACK Hanf
Even though hemp products are now very trendy and are conquering the shelves in shops, the question remains as to how this sustainable and versatile crop with its sometimes dubious image can be made accessible to more than just experimental consumers. With the Energy Drink 28 BLACK, the decision was made to do this with a wink and to design the campaign for the latest line extension "Hemp" in this spirit.
Under the motto “It’s in your hemp”, the energy drink 28 BLACK is presenting its fans with poster designs for the latest variety 28 BLACK hemp and is letting them vote on which design will make it onto large-format and giant posters across Germany from February 2020.
The energy drink 28 BLACK is now back on the screens in German cinemas. Until the end of the year - and also for the start of the new Star Wars movie - the well-known 28 BLACK advert "Move it" from TV will be shown nationally in more than 130 multiplex and cityplex cinemas.
28 BLACK presents itself at the VeggieWorld in Munich
On November 16th and 17th, the “VeggieWorld”, Europe’s largest trade fair for vegan lifestyle, opens its doors at the MTC in Munich. 28 BLACK is taking part for the first time this year.
News from Energy Drink 28 BLACK: From December, a new variety will be added to the portfolio, with the trendy ingredient hemp at the center. With the Line Extension 28 BLACK Hemp, 28 BLACK is following consumer wishes for extraordinary taste experiences. The energy drink owes its slightly bitter taste to a hemp infusion that is free of THC and CBD and therefore has no psychoactive effect.
28 BLACK starts autumn with a new online competition
In keeping with the rainy season, 28 BLACK 28 cans must be caught with an umbrella to be entered into the prize draw. The prizes are - just right for autumn - black 28 BLACK umbrellas including 24 cans of 28 BLACK Açaí. The main prize is the Bluetooth on-ear headphones "Wireless Concert One" by Vonmaehlen, which impress with their distinctive sound and first-class comfort.
Experience 28 BLACK, the better energy drink, at NACS SHOW 2019
Being present where it matters. In keeping with this philosophy, from 2 to 4 October 2019 28 BLACK will give visitors at the NACS Show in Atlanta an opportunity to try the range of premium segment energy drinks for themselves.
Energy drink starting a sampling action at the Donauplatte. The height of summer in Vienna: in tropical temperatures, the 28 BLACK energy drink currently provides a refreshing energy kick.
With 28 BLACK through the ING Marathon night in Luxembourg
Once again on 1 June the City of Luxembourg is transformed into a giant folk festival when 17,000 participants in the ING Night Marathon Luxembourg gather at the starting line at the Luxexpo on Kirchberg.
