Concentrated energy

Wenn ungewöhnliche Teams sich begegnen. Bundesligaspiel der besonderen Art.

Luxembourg/Wolfsburg/Braunschweig, April 24, 2024.

28 BLACK brings together top teams from different sports
Partnerships are necessary. Club sport in Germany also thrives on the support of committed partners. There is passion behind it. And that is precisely the basis for the sports partnerships of the energy drink 28 BLACK: passion. With the VfL Wolfsburg soccer team and the Basketball Löwen Braunschweig, the brand supports two teams that embody the same thing: top performance in high-energy sports.

“That's where we want to be!” said the Wolves. And so 28 BLACK brought the two Bundesliga teams together. The 28 BLACK bus took them from Wolfsburg to Braunschweig and the kicking Wolves found themselves in the Braunschweig basketball team's lions' den for their home game against RASTA Vechta.

There was an immediate click between the two teams. After all, whether you prefer to put the ball in the basket or in the goal is ultimately just a question of taste. The decisive factor was that like-minded people came together here. Top athletes who are united by their willpower and passion for their sport and who live out their concentrated energy on the pitch.

This is of course the perfect match for 28 BLACK. Because the energy drink brand also believes that being different starts with the willingness to deliver top performance. Not to be satisfied with “just okay”. Tastes may differ, but in the end it's about creating something special. One of the aims of 28 BLACK's sports partnerships is therefore to bring such exceptional athletes together. Personalities who share the same spirit.

The footballers from VfL Wolfsburg are enthusiastic about this unconventional form of collaboration: “I really enjoyed the evening with the lions! The atmosphere, the food, the company - everything was great!” said striker Rebecka Blomqvist, for example, praising the 28 BLACK event. The Wolves and Lions agree: this is what makes a partnership fun!

No wonder 28 BLACK has now established itself in high-energy ball sports. When it comes to promoting top performance and awakening dormant potential, this energy drink is a must.

 

 

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.