Energetic rise - 28 BLACK becomes main sponsor

The energy drink brand 28 BLACK is expanding its commitment to Veolia Towers Hamburg ahead of the start of the 2022/23 season and is becoming the main sponsor. The energy drink logo will now adorn the jersey in all national and international competitions as well as the center circle of the pitch for at least three years. The Luxembourg-based company Splendid Drinks with its own brand 28 BLACK has been a partner of Veolia Towers Hamburg since March 2022. After a very successful first step in sports sponsorship, 28 BLACK is expanding its partnership at the start of the 2022/23 season and will be the Hanseatic team's new main sponsor for at least the next three years. As part of the expansion of the existing cooperation, the 28 BLACK logo will now adorn the Veolia Towers Hamburg jersey in the easyCredit Basketball Bundesliga and the 7DAYS EuroCup as well as the center circle of the court in the edel-optics.de Arena. “Together, we can look back on a successful start with 28 BLACK. We are very pleased that our excellent experience together has now led to a significant expansion of the partnership,” says Jan Fischer.

“With 28 BLACK, we have a perfect partner for our young and dynamic target group, whose brand orientation also fits in perfectly with the values of our club,” adds the Commercial Director of Veolia Towers Hamburg. As a purely vegan energy drink, certified with the V-Label and without taurine, 28 BLACK is aimed at a target group that wants to eat consciously and enjoy themselves at the same time. The company is also committed to responsible consumption of its energy drinks, which are available in seven different flavors. In addition, 28 BLACK has committed to the wafg Code of Conduct for Energy Drinks in Germany, which aims to provide a clear framework for responsible marketing and additional consumer information in the labeling of energy drinks. The new main sponsor of Veolia Towers Hamburg will also be present on numerous digital and analog advertising media during home games in all national and international competitions. Each season of the three-year contract, 28 BLACK will also present itself to all Veolia Towers fans as “Sponsor of the Day” at a home game. The sponsorship package of the new main sponsor is rounded off with the presentation of the “Tower of the Game” on the social media channels of Veolia Towers Hamburg.

The new main sponsor of Veolia Towers Hamburg will also be present on numerous digital and analog advertising media during the home games in all national and international competitions. Each season of the three-year contract, 28 BLACK will also present itself to all Veolia Towers fans as “Sponsor of the Day” at a home game. The sponsorship package of the new main sponsor will be rounded off with the presentation of the “Tower of the Game” on the social media channels of Veolia Towers Hamburg.