Festival power with 28 BLACK

Ready for the festival summer of 2024

Luxembourg/Hamburg, May 08, 2024.

Popular energy drink brand 28 BLACK brings energy and flavor to festivals across Germany

Festival season is just around the corner and 28 BLACK is ready to rock the stages! This summer, the popular energy drink brand will be the official sponsor of various open-air music festivals throughout Germany. The energy drink guarantees plenty of festival power and ensures that nobody runs out of energy while dancing and partying. Vegan and without taurine, mixed or pure - with 28 BLACK, it's all about good vibes even after the festival!

“This year, we are bringing the diverse flavors of 28 BLACK to great events and giving festival-goers the opportunity to discover their very own favorite 28 BLACK flavor,” says Jasmin Mondowitsch, National Sales Manager at 28 BLACK.

28 BLACK has a diverse fan base with different music preferences, so the 28 BLACK festival tour covers many genres of music. The next stop on the 28 BLACK tour is Vechta with Tante Mia tanzt on 09.05. and LADIOO - Das Party Open Air on 11.05. Highlights also include the Hive, Ferdinands Feld and Summer Breeze.

“We are festival-ready and can hardly wait,” says Bastian Kühlkamp, Lead Manager Partnership, Event & Field Activation at CALIDRIS 28. ”Our team is already looking forward to providing the right energy boost to make the most of the festival summer. Enjoy great concerts, party until the early hours and experience extraordinary days.”

In the festival context, there will be a wide-ranging campaign in the digital and social media and the involvement of influencers will also cause a stir. In addition, 28 BLACK always has lots of competitions for festivals at the start.

Festival-goers will be able to enjoy the summer to the full with 28 BLACK. The energy drink offers the perfect mix of taste and energy for a perfect festival experience.

 

 

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.