Growth at 28 BLACK

Luxembourg/Berlin, November 12, 2020. After the successful launch of 28 BLACK Hemp this year, the energy drink with the line extensions 28 BLACK Lime-Mint and 28 BLACK Blood Orange is focusing on citrus fruits for 2021. "Fruity has always been the theme of 28 BLACK," explains Felin-Joy Sade, Marketing Director at 28 BLACK. "And we were able to score points with the blood orange flavor, especially in our Halloween edition. So it made sense to include blood orange in the range beyond the edition. And we see great potential for lime-mint, especially in summer. It is simply wonderfully refreshing and is also excellent for mixing."

The flavor-intensive citrus duo 28 BLACK Lime-Mint and 28 BLACK Blood Orange is now available for the food retail trade and in the 28 BLACK online shop and, like all 28 BLACK varieties, is vegan and has been awarded the V-Label. Enriched with vitamins, taurine-free and gluten and lactose-free, the two new additions fit in with many nutritional trends and the portfolio of demanding consumers. The line extension is supported by high-reach online advertising, activation via social media channels, large-format displays and print.