28 BLACK celebrates new fruits

Luxembourg/Berlin, March 30, 2023

Energy drink launches summery flavor innovations 28 BLACK Sour Yuzu Elderflower and 28 BLACK Honeydew Melon - High quality, fresh taste and variety - hardly any other energy drink stands for these values and setting new trends as much as 28 BLACK. With the launch of the two latest flavors Sour Yuzu Elderflower and Honeydew Melon at the end of March, 28 BLACK is not only creating summer vibes in the beverage trade, but has once again succeeded in creating new flavors that score points with consumers.

Asian. Aromatic. Yuzu!
Açaí, Sour Mango-Kiwi or Sour Cherry are just some of the highlights of the 28 BLACK variety of flavors. From week 14, the new varieties Sour Yuzu Elderflower and Honeydew Melon will be added and will be in the best of company.
The sour yuzu fruit has it all and has advanced from an insider tip to the queen of citrus fruits. It combines all the aromatic nuances of its relatives with unmistakable acidity. Paired with the local elderflower, it forms a balanced flavor duo that has never been seen before in this form. Combining the exotic with the familiar is something that not only Fusion Kitchen can do, but 28 BLACK also succeeds in the beverage segment.

Summer favorite melon
The 28 BLACK taste experts have managed to get the unique taste of honeydew melon into a can. The energy drink stands for uniqueness like no other. It offers variety for the taste buds and authentic flavors. “We have set the bar extremely high, especially with honeydew melon. The light and fruity aromas of fresh melons awaken the desire for the sweet life, for relaxation and enjoyment, whether on the beach or at an outdoor picnic. They are simply the perfect companion on hot days. This is exactly what we want to deliver with our creation: a genuine and full taste experience,” explains Julia Ronzheimer-Gerstl, Managing Director of CALIDRIS 28 Deutschland GmbH, who has set herself the goal of constantly challenging the status quo. "But there is one thing our consumers should be able to rely on: New taste surprises that are here to stay,” Ronzheimer-Gerstl continues.

Pure summer enjoyment: selected ingredients make varieties a hit
Both varieties score points with selected ingredients and are free from taurine. They are also vegan, gluten-free and lactose-free and are the perfect addition to the 28 BLACK range of flavors - new, surprising, bold and refreshingly different. Retailers and beverage wholesalers will be able to order from week 14. The launch will also be accompanied by a Germany-wide large-scale and online campaign as well as samplings and tastings that will whet the appetite for fruity energy enjoyment in summer. Perfect timing, when the temperatures rise in spring and life pulsates.

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