28 BLACK enters e-sports sponsorship

Luxembourg/Hamburg, April 12, 2022. 28 BLACK has decided to enter into an e-sports partnership with the German e-sports organization Unicorns of Love (UOL). UOL, which has its headquarters in the RCADIA Gaming House in Hamburg, is internationally active and successful with 7 teams in 6 titles such as League of Legends, Valorant and SimRacing. The unicorns, who are taking part in the Amazon European Masters for the first time, have just successfully mastered the play-in phase of the Amazon European Masters Spring 2022 and reached the main event of the competition undefeated.

"E-sports is a megatrend with high popularity that appeals to and captivates a wide audience with its different formats and abundance of games," says Günter Thiel, CEO of Splendid Drinks and 28 BLACK. We are convinced that with our commitment to UOL we can expand 28 BLACK's marketing in a future-oriented way. UOL is a strong brand and, just like us, has high standards of quality and professionalism. I am sure that the communities on both sides will benefit from this partnership." Jos Mallant, CEO of Unicorns of Love, is also pleased about the partnership: "We are very proud to have 28 BLACK as a partner at our side. The brand and the products impress with quality, which we are happy to bring to our community. In our everyday lives, 28 BLACK already supports our players, streamers and employees as a source of energy in between. I am convinced that the partnership with 28 BLACK offers us and our communities great added value and will give us many great moments."

28 BLACK will not only be seen on the jerseys of all teams at UOL, but will also be present at events, tournaments, streaming and video formats such as vlogs; raffles for cool prizes, meet & greets and other exciting activities are also planned.