28 BLACK exclusive Dennis Schröder Edition

New look for the popular energy drink - the unmistakable pineapple-coconut taste remains

Hamburg/Luxembourg, 01.10.2024

28 BLACK is known for its variety of innovative and high-quality energy drinks and stands for taste experiences without compromise. Since April 2024, the exclusive Dennis Schröder Edition has been delighting fans - not only with its unmistakable pineapple-coconut flavor, but also with basketball superstar Dennis Schröder as the face of the special edition.

Now it's even more eye-catching on the shelf! The Dennis Schröder Edition now shines in a new, fresh look with turquoise color accents. This eye-catching color scheme makes the exclusive special edition tin stand out even more visually and makes it an absolute eye-catcher. Turquoise, as a symbol of freshness and energy, perfectly underlines the tropical pineapple-coconut flavor and gives the can an even more dynamic look. As a result, the energy drink attracts more attention at the point of sale (POS). Whether in a 24-pack, 120-pack or 240-pack display, the 250 ml can catches the eye and is a must-have for fans and connoisseurs.

The exclusive Dennis Schröder Edition will continue to be accompanied by an extensive marketing campaign. In addition to sampling, POS measures and online advertising, the campaign will be supported primarily via the social media channels of Dennis Schröder and 28 BLACK. There is also a nationwide lid code competition to provide additional incentives to buy.

 

 

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.