28 BLACK increases brand awareness

Luxembourg/Berlin, February 27, 2020. 28 BLACK is promoting its product range, especially its newest member 28 BLACK Hemp, with an extensive roadshow across the country. The 28 BLACK team is now on the road again and will inform customers about the new product and hand out free samples in numerous cities across Germany until November.

The promotional campaign starts in office parks and co-working spaces and will move into city centers in the summer. "With the roadshow and product sampling, we are increasing the awareness of 28 BLACK and can convince consumers that an energy drink does not necessarily have to taste like gummy bears. 28 BLACK is also taurine-free and has been awarded the V-Label, making it ideal for vegans, vegetarians and flexitarians, as well as gluten and lactose free," explains Felin-Joy Sade, Marketing Director at 28 BLACK. "Direct contact with consumers is also very important to us."

The agency unicum marketing is responsible for implementing the roadshow. You can find out where and when the 28 BLACK team will be on the road at www.28black.com.