28 BLACK on the road again!

Luxembourg/Berlin, July 9, 2020. In line with the general easing of corona measures, 28 BLACK is continuing its roadshow through Germany. After the promotional campaign launched in February focused on office parks and co-working spaces, the company will now stop in ten more cities in the summer and - taking all hygiene regulations into account - sample in the city centers.

"Personal encounters and active dialogue with consumers are very important to us," explains Felin-Joy Sade, Marketing Director at 28 BLACK. "Direct contact conveys a much more sustainable brand experience than the best advertisement."

Anyone who meets the 28 BLACK team in their city can choose from three varieties: 28 BLACK Hemp, 28 BLACK Absolute Zero Guava-Passion Fruit and last but not least 28 BLACK Açaí - the 28 BLACK variety par excellence. And all varieties have no taurine, no gluten, no lactose and are awarded the V-Label, making them ideal for anyone who values ​​vegan food.

The sampling tour starts on July 14th in Hanover. You can find out which cities and dates the 28 BLACK team will be visiting at www.28black.de. The agency unicum marketing is responsible for implementing the roadshow.