28 BLACK shows sustainable innovation with style

Hamburg/Luxembourg, 17.09.2024.

The popular energy drink brand 28 BLACK is setting an example for sustainability and innovation: following the successful outdoor media campaign with basketball superstar Dennis Schröder, the giant posters that could be seen in various major German cities have been recycled and transformed into stylish backpacks. In this way, 28 BLACK shows that advertising can not only be eye-catching, but also environmentally conscious. These unique pieces not only reflect a modern, urban style, but also carry a clear message - upcycling as an innovative and environmentally friendly approach to recycling advertising materials.

Soon to be won: Limited edition 28 BLACK backpacks
As a special highlight, the limited edition backpacks will soon be raffled off to fans and consumers in Germany. With the raffle, 28 BLACK is giving its loyal followers the opportunity not only to win a sustainable and stylish accessory, but also to own a piece of the creative campaign. The details of the prize draw will be announced soon on 28 BLACK's social media channels - so it's worth stopping by!

Campaign with Dennis Schröder and design of the unique pieces
The outdoor campaign with basketball superstar Dennis Schröder, which was present in major German cities, reached millions of people. The motif, which showed Schröder with a 28 BLACK can, was the focus of the advertising measures and inspired basketball fans and consumers alike. Thanks to the upcycling initiative, this campaign is not only memorable, but also leaves a positive ecological footprint.

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.

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