28 BLACK starts cooperations in the sports sector

Luxembourg/Berlin, March 15, 2022. At the same time as the Corona restrictions were relaxed, 28 BLACK decided to forge partnerships in the sports sector. The basketball Bundesliga club Hamburg Towers, the third division club FC Viktoria 1889 Berlin and SK Austria Klagenfurt, who play in the Austrian Bundesliga, are the three clubs with which 28 BLACK can well imagine working together in the future. In order to find out how to create a partnership that is worthwhile for all parties, a test phase is now starting that will last until the end of the season.

"Now that people can go to stadiums and arenas again to support their club live, it is a good time to get actively involved in the sports sector," says Günter Thiel, CEO of Splendid Drinks and Energy Drink 28 BLACK. "Sport and energy belong together and 28 BLACK's target group is active and open to all kinds of sports. Basketball and football are a good starting point for us - especially in Austria, where we are currently expanding our sales activities."

28 BLACK maintains its presence through high-perception tools such as jersey advertising, advertising on perimeter boards or as a presenter of various media formats. The broad distribution enables many contacts to be generated and a broad target group to be addressed.