28 BLACK successful at the German Design Award 2021

Luxembourg/Berlin, September 29, 2020. 28 BLACK Hemp is impressive - and not just in terms of taste. For its outstanding design quality, the 28 BLACK Hemp tin was awarded a Special Mention in the Excellent Communications Design - Packaging category at the German Design Award.

"It was very important to us that with 28 BLACK Hemp we not only show that we belong to the 28 BLACK family, but also visualize the "hemp" flavor," says Felin-Joy Sade, Marketing Director at 28 BLACK. "That's why we decided to depict a hemp leaf in neon green and place it in front of a dynamic grid background in neon pink and neon green to create a young and bright look that suits the target group very well and attracts attention on the shelf. The Special Mention, which is an award for consistent design conception and implementation, is confirmation that we have succeeded very well." The design was created at C.M.W. S.A. in Luxembourg, which has been responsible for the marketing of 28 BLACK for more than 10 years.

The German Design Award is the international premium award of the German Design Council. Its aim is to discover, present and recognize unique design trends. Every year, top-class submissions from product and communication design are awarded prizes, all of which are groundbreaking in their own way in the international design landscape. The German Design Award, initiated in 2012, is one of the most recognized design competitions in the world and enjoys a high reputation far beyond specialist circles.