On the winners' podium: 28 BLACK

The Dennis Schröder Special Edition can with the new pineapple coconut flavor from 28 BLACK wins Red Dot Award

Hamburg/Luxembourg, August 14, 2024.

28 BLACK and basketball superstar Dennis Schröder launched a Dennis Schröder Edition can in April 2024. As a 28 BLACK brand ambassador, the captain of the German national basketball team adorns the can of the energy drink with the "pineapple-coconut" flavor.

What is special about this 28 BLACK can is also its special design. It shows Dennis Schröder in action in a stylized form. In the stylish black and gold design of 28 BLACK, the brand proves that packaging and product design can also be art.

The jurors of the renowned international design competition Red Dot, which has been held in Essen since 1954, see it the same way. In the "Brands & Communications Design" category, this special edition was awarded one of the coveted "Red Dot Awards".

It is an award that is only given to projects and brands that impress with their design quality and creative performance.

For the energy drink manufacturer 28 BLACK, winning the coveted Red Dot Award is confirmation that the brand's consistent quality standards are also reflected in the field of design. The layout of the edition comes from the agency zweipunktnull. Reiner Rempis, managing director of zweipunktnull: "The special edition can for 28 BLACK gives the "art of basketball" a new platform. We are delighted that it has already become a coveted collector's item among fans of 28 BLACK and Dennis Schröder."

The design award shows that 28 BLACK has found a testimonial in Dennis Schröder who embodies the core message of the energy drink "It's different" like no other. You can't win more artistically.

 

 

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and without preservatives, is vegan, gluten-free and lactose-free. The product range includes varieties for every taste - from classic to fruity and fresh to sour and sparkling or calorie- and sugar-free. 28 BLACK is not only impressive in terms of taste, but also in appearance - the stylish cans were awarded the German Design Award in the "Excellent Communications Design Packaging" category for their distinctive design.