SK Rapid x 28 BLACK

Luxembourg/Hamburg, August 13, 2024.

SK Rapid x 28 BLACK - With new energy into the 2024/25 season
The start to the new 2024/25 season has been very positive for SK Rapid with five wins and one draw in six competitive matches. However, the Hütteldorfer can also report good news off the pitch. With 28 BLACK, SK Rapid welcomes a new exclusive energy drink partner to the sponsor family for the current season. In addition to product presence at press conferences and business events, branding and perimeter advertising at the Allianz Stadium are also part of the joint agreement.

Tasteful energy for green and white
“A new partnership is always an opportunity to expand our own marketing options and tap into new target groups. With 28 BLACK, we now have a company at our side that stands for high quality and diversity - values that are close to our green and white hearts and that unite us. We are therefore delighted to welcome 28 BLACK as a new energy drink partner in the Rapid family,” said Marcus Knipping, Managing Director of Business at SK Rapid GmbH, about the new partnership.

“We are very pleased about the partnership with our 28 BLACK brand and SK Rapid. Together we share a passion for energy and dynamism. We are keeping our fingers crossed for a successful season for SK Rapid,” concludes Wolfgang Thiel, member of the Board of Directors of Splendid Drinks AG.

 

 

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.