Stars united

Basketball superstar Dennis Schröder starts 2023 full of energy with 28 BLACK
Luxembourg/Berlin, February 03, 2023 Always good for a high-energy surprise: that's Dennis Schröder. The professional basketball player from Braunschweig plays in the NBA for the LA Lakers. And very successfully. With strong nerves, high marksmanship and an energetic overall performance, his team and he are well on the way to achieving a turnaround. The big goal is of course the 2023 playoffs, which the team missed out on last year. The energy boost for the brilliant results of the last few games could come from his new sponsor, the energy drink 28 BLACK. Dennis has just signed a 3-year cooperation agreement with the Splendid AG brand. From now on, the trendsetter will always have a full load of energy at his disposal.

The variety of 28 BLACK flavors is just as exciting as the Lakers' path to the playoffs. Around the “all-time favorite”, the açaí variety, a whole team of fruity-fresh flavors such as sour cherry or lime-mint has now formed.

Living the American Dream - from outsider to pole position
As a point and shooting guard, he is an all-rounder who hits the basket both from close range and from distance. He has now landed a new, unerring commitment with the energy brand 28 BLACK. Everyone in the USA knows that Dennis was born in Germany. He himself grew up in a rather socially deprived district of Braunschweig. He discovered his passion for sport at the age of twelve and was discovered by chance not much later. Despite his great success, the NBA star has never forgotten where he comes from and is involved in various charitable, sporting and entrepreneurial projects.

Since the start of the season, the two strong lifestyle brands “Dennis Schröder” and Splendid AG with its energy drink 28 BLACK have entered into a partnership from which both sides will benefit over the next three years.
“We are incredibly proud to have gained Dennis Schröder as a brand ambassador for our 28 BLACK brand. His lifestyle is an ideal fit for us. We are currently focusing even more strongly on the professional sports segment and have identified the USA as one of our strategic target markets,” explains Julia Ronzheimer-Gerstl, Managing Director of 28 BLACK since March 2022.

Dennis Schröder is currently Germany's number one export when it comes to basketball. As the leader of the German national team, Dennis - with his trademark blonde streak of hair - is not only a superstar here at home. The likeable sportsman also has a loyal fan base in America. 2.2 million people follow him on Instagram.

And he takes his role model function seriously. His connection to his home country and his Gambian roots is reflected in various projects. With his “Dennis Schröder Basketball Academy”, he gives young talents from the Braunschweig region the opportunity to receive support. He is also involved in social, regional and sustainable projects in The Gambia.

Where does the father of three get all the energy for professional sport, everyday commitments and his social commitment? 28 BLACK could be the answer. The drink, which became known as a black can, still scores highly today, especially with its taste. “The days are long, especially during the season, and I always want to give the most important things in my life - my family and sport - my full attention. I could really do with an extra energy boost. That's why I'm delighted to have the support of 28 BLACK. The brand simply suits me perfectly - variety, high-quality energy and taste,” says Dennis himself.

Gummy bears are taboo - at least when it comes to the original 28 BLACK Açaí. Instead of a flash of sugar, the black tin contains explosively fresh and fruity nuances.

Only the new double pack is called “BLACK & WHITE”. The can with the white look is a sugar-free alternative for figure-conscious connoisseurs that comes very close to the taste of the original. Without any added taurine, 28 BLACK provides energy and concentration. So good, in fact, that it adds 4 hours to the day.

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