With passion on the court

"Love for the Game"

Luxembourg-Braunschweig, 29.08.2024.

A new social media campaign for the energy drink 28 BLACK will be launched at the beginning of September, putting female basketball players in the spotlight. Under the motto “Love for the Game”, the campaign features passionate female basketball players. In captivating videos and images, 28 BLACK gives these female basketball players a platform to share their enthusiasm for the sport and tell their stories.

Basketball women: With heart and soul on the court
The new 28 BLACK campaign shows women who are passionate about basketball - full of enthusiasm, determination and fun - away from the spotlight of professional sport, but still tirelessly committed to the game. In the authentic videos, the basketball players tell their own stories: How did they get into basketball? What do they love about the sport? The clips radiate positive vibes and celebrate basketball as a sport that connects and inspires people.

28 BLACK: Energy for sport and everyday life
Basketball stands for passion, dedication and determination - values that are also embodied by the 28 BLACK brand. The energy drinks provide the necessary energy to give your best, whether on the court or in everyday life. 28 BLACK is proud to show athletes who fight for their goals and are fully committed to their sport.

The campaign also features the “Dennis Schröder Edition” with the refreshing pineapple-coconut flavor, which was launched with basketball superstar Dennis Schröder in April 2024. Support for sport is part of 28 BLACK's identity, energizing athletes and fans alike.

 

 

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.